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Clicks on fire here is how Clicks pulled the trigger - Clicks on fire- here is how Clicks pulled the trigger

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Clicks on fire- here is how Clicks pulled the trigger

clicks 1 1 - Clicks on fire- here is how Clicks pulled the triggerClicks have been the lead trending tag on social media particularly on Twitter following their controversial advert submit on their web site on Friday.

The advert described Black feminine hair as “dry” and “broken” whereas blonde straight hair was tagged “effective” and “flat.”

See the screenshots of the controversial submit under that made the headlines of many subjects of debate.

clicks hair 2 - Clicks on fire- here is how Clicks pulled the triggerclicks hair - Clicks on fire- here is how Clicks pulled the trigger

Their controversial description of Black hair vexed so many South Africans offline and on-line.

Some had been of the opinion that the submit was deliberately revealed to “provoke” black folks and “promote racism”.

Some known as on Clicks to apologize whereas others stated the corporate should promote pure hair merchandise at low costs to point out that they help black ladies.

Following the unfavourable twitter pattern about Clicks, the retailing firm determined to situation “unequivocal” apology on twitter.

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“We don’t condone racism and are sturdy advocates of pure hair. We’re deeply sorry and can put in place stricter measures on our web site,” it stated.

The Financial Freedom Fighters (EFF) social gathering members expressed their disgust at Clicks apology that lacked “regret” and “feelings”.

They condemned the submit and anticipated greater than the apology tendered.

The EFF on Sunday made an open name on the identical twitter lanes and known as on its “fighters” and “floor forces” to get able to “Assault”.

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The social gathering issued a memorandum to the corporate to close down all its over 800 shops for 5 days ranging from Monday or else, they are going to be pressured to close down.

The second trigger- “We’re not closing”

After receiving the threats issued by EFF, the retailing firm on Sunday introduced by way of Twitter that they weren’t going to close down.

“Clicks supplies a a lot wanted health-care service to South Africans and shops won’t be closed. Contingency plans have been put in place to make sure the protection of each clients and workers,” it stated.

This morning, it was reported {that a} Clicks retailer in at Saveways Centre in Emalahleni (Witbank) was petrol bombed.

In a video footage, a Clicks retailer in Jap Cape city of Komani was additionally destroyed.

Different Clicks shops have additionally been affected by the “struggle in opposition to racism”.

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