In commemoration of the 2021 World Oral Well being Day, Colgate the world’s main and probably the most chosen toothpaste model collaborated with the Nigerian Dental College students Affiliation and the Nigerian Medical College students Affiliation to achieve out to 44 areas in rural communities throughout 31 states in Nigeria.
At every location, actions began within the early hours of the morning with oral well being sensitization stroll; Colgate crew, dental college students and medical college students combed densely populated areas across the activation factors such because the markets, residentials elevating consciousness about stopping dental cavities and the significance of making certain a very good oral hygiene apply. After wards, everybody had the chance to go to the Colgate Dental Checkup stand to have their mouth screened at zero price by licensed and authorized dentist.
In Abuja, the crew visited Paiko neighborhood, Gwagwalada partaking households, market ladies, youngsters and carried out family calls to evangelise the message of adopting a very good oral care behavior in alignment with the 2021 theme “Be Happy with your Smile”.
In line with the Chief Government Officer, Colgate Palmolive Tolaram, Mr. Girish Sharma- “we’re notably enthusiastic about this yr’s World Oral Well being Day marketing campaign because it holds the potential to rework the lives of many throughout the nation”.
Colgate’s partnership with the Nigerian Dental College students Affiliation and the Nigerian Medical College students Affiliation made the affect much more far-reaching because it facilitated the opportunity of concurrently combing by way of the nooks and crannies of over 44 communities throughout 31 state in a day.
Though, the goal inhabitants attain for this train is over 18,000 for each grownup and kids, nonetheless, this syncs seamlessly with Colgate’s 2021 objective of touching greater than 2million folks by way of its Free Dental examine up camps current in 9 states throughout Nigeria.
Oral care is a vital side of the human total well being and wellness, and stopping cavity is among the cardinal elements of having fun with a very good oral well being. It’s due to this fact crucial to create consciousness round oral care.
We’re dedicated to proffer efficient options to the unfold of tooth cavities in addition to aggressively selling preventive oral care in Nigeria which is why we determined to go nationwide with the marketing campaign to deeply penetrate the agricultural communities making certain additionally they profit from the free dental screening alternative.
In line with the president of Nigerian Affiliation of Dental College students, Michael Adejumo “We launched into this marketing campaign to assist our model, Colgate and to boost publicity on good oral care habits throughout each state in Nigeria and all over the world.
Additionally talking was the President, Nigerian Medical Pupil, Dan-Buba Mohammed “It’s a accountability of medical College students and medical occupation to have the ability to make advocacy marketing campaign that whereas medical doctors deal with ailments within the hospital, medical college students shall be stopping the incidence of those ailments”.
WOHD is widely known all through the world on March 20 every year, with a variety of awareness-raising actions organized by dentists, dental college students, and Nationwide Dental Associations (NDAs). It presents the dental and oral well being neighborhood a platform to take motion and assist cut back the worldwide illness burden of oral illness.
L-R: A Beneficiary, Hajiya Hauwa Rahmat, President Nigeria Medical Pupil Affiliation, Mr. Danbuba Muhammad, Public Relation Supervisor Tolaram Group, Mrs. Omotayo Abiodun, A Dentist, Dr. Kayode Ogunyemi, President Nigeria Affiliation of Dental College students, Mr. Michael Adejumo; and Sponsorship Supervisor Tolaram Group, Mr. Opeyemi Awojobi in the course of the Colgate World Oral Well being Day marketing campaign at Paiko Village in Abuja.