Customers of premium lager, Trophy have been handled to a singular expertise when the beer makers unveiled Nigeria’s tallest bottle over the weekend. The epoch-making occasion which held on the Ikeja Metropolis Mall in Lagos had in attendance Trophy model ambassadors: Falz and Femi Adebayo, celebrities, authorities officers, shoppers, and different stakeholders.
Talking on the event, Advertising and marketing Director, Worldwide Breweries Plc, Tolulope Adedeji revealed that the choice to erect Nigeria’s tallest beer bottle which stands at 46 ft was borne out of the will to commemorate Trophy’s feat because the primary beer model in Nigeria.
“We’re the main beer model in Nigeria immediately, particularly within the South West the place we’ve acquired a whole lot of love from our shoppers, and that’s why we resolved to honour them with this one-of-a-kind expertise,” she mentioned.
Poets, dancers, drummers and reward singers have been on-hand to thrill shoppers who bought a minimum of six cans of beer—an expertise the Advertising and marketing Supervisor, Trophy, Bamise Oyegbami described as Waa Gbayi.
“The Numero Uno mission we’re experiencing immediately is the revealing of the Trophy fibreglass construction which seems to be the tallest ever contemplating the absence of a document of its kind in response to the Guinness World Data. It’s a comply with as much as the waa gbayi expertise the place we took the honour to the properties of our shoppers by giving them a personalised expertise of what it’s to be an “Honourable” by way of actions resembling praise-singing and socialising with free drinks,” Oyegbami mentioned.
A loyal Trophy client, Femi Oyeleke who witnessed the occasion applauded Trophy lagers ingenuity with the creation and unveiling of Nigeria’s tallest beer bottle. The 38-year-old described Trophy’s dedication to doing one thing out of the abnormal as “refreshingly completely different”
Subsequent up on the Numero Uno practice is the traditional metropolis of Ibadan the place the 14 metres (45.9FT) and three.8 metres (12.5 FT) in diameter bottle may also be unveiled.
Customers hail Trophy on Unveiling of Tallest Beer Bottle