Home / E GIST / Digital Switchover: Content, key to success – Lai Mohammed

Digital Switchover: Content, key to success – Lai Mohammed

The Minister of Info and Tradition, Alhaji Lai Mohammed, says the success of the Digital Swap Over (DSO) venture – a transition from analogue to digital tv broadcasting – is hinged on content material.

The minister acknowledged this on Tuesday in Abuja on the inaugural assembly of the 14-member Ministerial Activity Power on DSO.

NAN experiences that the minister on Feb. 23, inaugurated the duty power to drive the DSO course of within the remaining 31 states being focused for over a million jobs in three years.

In his opening deal with on the assembly, Mohammed pressured that with the precise content material, the 24 million TV households within the nation would embrace the venture.

“Even the acquisition of the Set-High Bins (STB) by Nigerians will rely upon the richness of the content material provided.

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“Prior to now, we both gave out the bins free or at subsidised charges.

“However now that the venture is being commercially-driven, the sale of STBs will rely upon the content material,” he stated.

Particularly, the minister stated to get Nigerians to purchase into the venture, sports activities, particularly soccer and in p+articular the English Premiership and Champions League can be indispensable.

He added that leisure, particularly Nollywood/Kannywood films; information, each native and worldwide and kids’s programme, together with cartoons had been additionally necessary.

Mohammed stated they might additionally use the chance provided by the venture to assist popularise the native soccer league.

He stated they might work with the Nigerian Skilled Soccer League (NPFL) to have their weekly matches proven reside.

The minister underscored the necessity to guarantee huge publicity for the venture, contending that tens of millions of Nigerians had been nonetheless unaware of the true essence of the DSO and the alternatives therein.

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“Lately, a newspaper article on the DSO stated Nigerians won’t be prepared to purchase STBs due to the fee.

“They’ve forgotten that the price of the STB will probably be offset in the long run by the non-payment for a weekly or month-to-month subscription, which is a key promoting level for the DSO.

“To forestall this type of disinformation, we have to extensively inform and educate

Nigerians on the venture,” he stated.

The minister thanked members of the duty power for accepting to serve, including that the success of the venture rested on their shoulders, reminding them that they may not afford to fail.

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