The South African Human Rights Fee mentioned it’s planning to have a gathering with the people concerned within the Clicks advert in order to stop a repetition of the identical incident.
The fee mentioned the advert has dismantled years of labor completed to manage equality of all in South Africa.
The SAHRC’s Andre Gaum mentioned the fee needs to know the measures Clicks will use to keep away from such kind of advert to floor once more.
“Hair has for a few years, been the reason for nice hurt and damage for black girls and women.”
Clicks posted on Friday a few hair advert that portrayed black girls’s hair as ‘Frizzy and Boring’ & ‘Dry and Broken,’ whereas white girls’s hair portrayed as ‘Regular and High quality.’
Furthermore, Clicks have suspended two of its staff following the controversy surrounding the advert.
Vikesh Ramsunder, Clicks Group CEO mentioned the incident that occurred appears to be like so disappointing which might result in transformation for the organisation.