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South Africans in support of product removal by TRESemme - South Africans in support of product removal by TRESemmé

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South Africans in support of product removal by TRESemmé

EFF in a Clicks store - South Africans in support of product removal by TRESemmé

EFF members danced and sang protest songs outdoors the Clicks retailer within the Mall of Africa.

TRESemmé is now trending on Twitter following the Clicks’ announcement of elimination of TRESemmé merchandise from its cabinets on Tuesday.

That is on account of the controversial advert printed on Clicks web site by the Unilever model which has triggered an enormous outrage and protests to this point.

It portrayed black, pure hair as “dry and broken” and blonde, straight hair as “superb and regular.”

Clicks have determined to interchange the model (TRESemmé) with native hair care merchandise.

Whereas among the mass accepted the choice, particularly the inclusion of native hair care merchandise, others mentioned the elimination of the model from Clicks cabinets could be a step for a complete ban of the model.

Nonetheless, TRESemmé has tendered an apology as regards the controversial and discriminatory advert. The corporate mentioned an investigation will likely be accomplished on the approval of the advert.

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We’re very sorry the pictures utilized in a TRESemmé SA advertising and marketing marketing campaign on the Clicks web site promoted racist stereotypes about hair. The marketing campaign got down to rejoice the great thing about all hair sorts and vary of options that TRESemmé provides, however we acquired it improper.”

Catch a glimpse of the reactions following the elimination of TRESemmé merchandise:

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